The Hobbit 2-EXHIBITION RESEARCH

The Hobbit 2: The Desolation of Smaug

How many 3D IMAX cinemas are there in the UK? = 36
How many are showing 'The Hobbit 2'? = 36
How many screenings are there per day? = There are 3-5 screenings.

:Newspaper Advert
What times are they? = They range from 12:10-15:50-19:30-22:45.
Are there any smaller independent cinemas in London showing the film? =around 30
If so, how many screenings per day? =1-2 screenings

What was the film's budget? = $225 million

How much has it taken at the box office since the opening? = UK-$9.3 million (1st week) US-$31.5 million(2nd week)
                                                             Newspaper review:
IS THIS FILM A FINANCIAL SUCCESS?
The Desolation of Smaug failed to reach the first chapters record, it's two-thirds if the way to matching that goal. The sequel is 15% lower than the first chapter, so it has just around $700 million to catch up to Journey(The first chapter). So I would say The Hobbit 2 is yet to be a financial success.
VARIOUS POSTERS PLACED IN THE CINEMA FOR THE HOBBIT THE DESOLATION OF SMAUG