MY BROTHER THE DEVIL & THE HOBBIT

Comparing & Contrasting:

Is a debut film by a Welsh-Egyptian director Sally El Hosaini, it stars a character named Rashid, who is a young guy from a traditional Arab Family of Egyptian descent. and lives with them in the Homerton council estate. He is a member of a gang that run the streets of Hackney, which is one of London's most ethnically-mixed and historically dangerous neighborhoods. Rashid's younger brother, Mo, he idolizes his charismatic older brother and wishes to follow in his footsteps, but Rashid wants him to have a better life than that of the streets and face his studies. Rashid later on becomes friends with Sayyid who is a successful photographer, and he shows Rashid the world which he never knew of. Just as Rashid decides to get out of the streets, Mo gets in and starts running the streets without Rashid's knowledge. Mo's actions create unforseen consequences that could ruin both brothers' lives.

PG Rating:13-15, Release Date: 22 January 2012 (Sundance Film Festival), 9 November 2012 (UK), March 23 2013 (USA). Was later released in Australia, Germany, New Zealand and Canada.
Running Time: 111 minutes

• Development- The movie took 6 years to make, the director went back to her documentary root so as to research and develop the script. She immersed herself with the gangs of Brixton, Hackney and Highbury.
• Pre-Production- The location, which is East London was set, casts & crew are chosen, and sets are made.
• Production- Point at which shots of the movie is taken.
• Post-Production-editing and sound effects of the movie are included.
• Distribution- Information of the movie is spread across the world.

So, just like The Hobbit, My Brother The Devil takes the steps needed to create & distribute a movie, the only difference here is that My Brother The Devil is done a much more smaller scale: Lower Budget, Upcoming cast & crews and a lower distribution rate.

Producers:  Gayle Griffiths, Michael Sackler & Julia Godzinskaya.  Director: Sally El Hosaini.

Scriptwriter: Sally El Hosaini.  Cinematographer: David Raedeker

Editor: Iain Kitching   Composer: Stuart Earl

Cast:

• Ashley Thomas
• Said Taghmaoui
• Aymen Hamdouchi
• Fady Elsayed
• Anthony Welsh
• Arnold Oceng
• Bashy
• James Floyd

Budget-  £650,000 and was raised through private investors.

Box-Office:
Opening weekend- $44,833-57 screens

UK Box Office- $87,150

American release- $10,305-in one weekend on 2 screens

Trailer:

Promotion: Have similar promotional method to that of The Hobbit but they are however on a much smaller scale due to a lower budget; adverts/trailers could be seen on TV, YouTube and posters could be seen on some newspapers and magazines. However, both movies are able to promote themselves for free via social media: Facebook, Twitter, tumblr, Blogs and by word of mouth from various fans or through interviews made.